Thursday, July 15, 2010

Fendi Friction - Fall/Winter 2010 Campaign


It's no secret that I love drama, darkness, tension and real situations. Movies, television shows or photographs that depict situations seen as too real, twisted or uncomfortable can more often than not turn people away. I tend to gravitate towards the darkness - it just draws me in. So when I saw the vision that Karl Lagerfeld created and photographed himself for Fendi's F/W 2010 campaign I instantly felt the pull. Mr. Lagerfeld told WWD that the campaign showcases an "Italian couple in downtown New York” (Italians, NYC, Retro - I'm in!)  Check out the rest of the released photos below.


I'm dying over the Classico 2 featured in both the 2nd and 3rd photos and the black clutch above looks like it should be coming straight out of a vintage shop circa 1972 with a glamorous story behind it. Read more about Fendi's fall handbag line here. But the campaign itself is incredibly intriguing. The stills of the couple together are intense and you can almost feel the pressure building in the room. The single shots of the gorgeous Anja Rubik provide glimpses of mystery, deep loneliness and almost a sense of agony. The retro set ads remind me of Hitchcock movies and Karl was rumored to have been inspired by Edward Hopper's paintings (which wouldn't be the first time the American painter influenced his creativeness) It's quite a transition from the "paradise" Spring Campaign that Karl also shot. (You can check out those amazing shots here) In a world where fashion can be such a fantasy land - I enjoy the change up and the constriction this campaign provides.

What are your thoughts? Are you enjoying the peak into this fictitious couple's life? Or is it too much for you to handle?


images via Fashion Gone Rogue

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