Monday, June 18, 2012

TOMS Summer of Sight Program


By now, almost everyone is familiar with TOMS and their "One for One"™ program. But just in case you don't, it's a fabulous system that approaches "giving back" in a fresh new way. For every pair of shoes that one person buys, TOMS donates a pair of shoes to someone in need.

Continuing to grow their brand, TOMS has traveled further down the path of provision with a new endeavor: Sight. They recently launched an eyewear collection and this One-For-One™  is pretty special too! For ever pair of eyeglasses purchased, someone will receive the eye care that he or she needs. This can mean a variety of things from an eye exam, to actual glasses or even surgery.

This summer, TOMS introduced Summer Of Sight. A program set to help restore sight to 100,000 people before the end of the summer. That's a huge number to hit, but guess what? They're already halfway there. At this very moment they've helped 53,066. Let's help them hit that 6 digit target! Start your shopping here. There's a variety of colors, shapes and styles at different price points so I'm sure you'll find exactly what you're looking for. Check out the below video for more info:


Though we may take for granted the ease of protecting our tootsies or eyes, this gift can make a mega-impact on these groups. Especially children, who can begin breaking the cycle of sickness, poverty, and lack of education. Yes, that is the difference one pair {of either} can make. So what are you waiting for? Get shopping!

image via TOMS

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